Websites & ecommerce
Practical guides to websites & ecommerce. Five focused articles to help you choose, plan and improve your next project.
Ecommerce catalogue architecture: help customers find the right product
Build an ecommerce catalogue around buying decisions, with clearer categories, useful filters and product relationships your team can maintain as you grow.
Read the article
Website migration SEO: protect the journeys that already work
Plan a website migration around existing URLs, valuable content and customer journeys. Use a practical checklist for redirects, launch checks and monitoring.
Read the article
Service pages that generate better enquiries
Turn service pages into useful buying guides with clear scope, credible proof, practical next steps and forms that give your team the context to respond.
Read the article
Checkout friction: find the uncertainty before redesigning the form
Audit checkout friction from basket to confirmation. Find unclear costs, delivery questions and recovery gaps before investing in a complete redesign.
Read the article
Accessible customer journeys: make the next step easier to complete
Build more usable customer journeys with clear structure, keyboard access and recoverable forms. A practical accessibility review for commercial websites.
Read the article