AI-powered marketing
Practical guides to ai-powered marketing. Five focused articles to help you choose, plan and improve your next project.
Build an AI content workflow that produces useful work
Design an AI content workflow around expert input, original evidence, editorial review and distribution, rather than simply increasing publishing volume.
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Connect campaign reporting to real sales progress
Connect campaign data to CRM stages with consistent tracking, clear qualification rules and reporting that distinguishes enquiries from genuine sales progress.
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Keep your brand voice consistent when AI joins the team
Create practical brand voice rules for AI-assisted marketing, with approved examples, claim boundaries and reviews that preserve clarity across channels.
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A practical system for local, multichannel campaigns
Coordinate local campaigns with shared assets, location-specific facts and a clear approval process across websites, email, social and Business Profiles.
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Test creative hypotheses, not endless variations
Design creative tests around a clear customer hypothesis, meaningful outcomes and controlled changes, so AI-generated variations produce useful learning.
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